Brief Overview for Mobile Marketing Statistics for 2013
In 2013 the world was about to be overtaken by mobile smart phones and tablets. Predictions were being called out by technology analyst as early as 2008 that mobile would overtake desktop and tablet use. What is come since has been nothing short of a game changer in online marketing.
Since 2007 mobile users by the hundred millions have increased globally. At nearly 400,000,000 in force 2007 the resulting change by 2013 was an astounding 1.6 billion. An increase of 1.2 billion in just six years. In that same time desktops grew globally from 1.1 billion to 1.6 billion. An increase of only 500 million in the same time. With the continuing growth of mobile by 2015 predictions using the same growth of rate mobile users for the earlier period are expected to be nearly 1.9 billion globally.
While you may have had a Internet friendly website since 2007 if you are not prepared for mobile, your market share could of been drastically hit over the last few years. Additionally insights from comScore statistics show that marketers need to build up their digital domain’s multi platform use as mobile use in retail grows. If you’re not already, you need to ask yourself this one question are you tracking mobile users on your site and if you’re not missing the larger picture of how you can capitalize on this new search segment.